Friday, December 30, 2005

Today's Review: The Chicken

I came out from the LRT station this morning and was greeted by an African guy giving out leaflets. So I thought, what, Black Money scams are now being legalised and they're rampant enough to give out leaflets?

Well, so happened, the fella was giving out flyers for a chicken deli restaraunt. Well, it's a normal promotional flyer saying that the restaurant is expanding and in view of that, they are now doing delivery services. The tagline says it all: "Now, Chickens can fly."

The first reaction that registered in my mind was, "Wait a minute, chickens do fly in the first place!"

As a 'poffesiownol' copywriter, these things strike me the most. I know it's probably because of the promotion that they want to get the message across about chicken meals being delivered to your doorstep, and a certain segment of the market may find it 'creatively done', but getting some of these basic facts wrong is just heresy!

Chickens do fly!! Albeit they can only stay in the air for no more than 5 seconds, they can fly and they do!

Sometimes we forget that chickens are fowls instead of some farmed creature made only to serve it purpose in man's stomachs. There are chickens, reared in freedom, who fly up into trees for the night! And they have been flying up to trees at night since they became, well, chickens!

So, what's with "Now, Chickens can Fly"?

That apart, sometimes as human beings, we also tend to forget our actual purpose in life. Because we've been reared in a farm, cooped up in a barn, we think that that's our only purpose and our life. All we see are the cages that surround us, the rat race to get fatter and become more valueable to our 'owners' (bosses), and serve the purpose of our lives, at the end, on a platter!

Living in this rat hole of a metropolitan, we are like the chickens who think that they cannot fly. this is because they had no purpose in flying. They lived in a cage, on the ground, covered by mesh-wire, protected from the evil that lies outside of the cage.

We have forgotten how it feels to fly. We have forgotten that we can fly. We have forgotten that we have wings, and the wings are not just a commodity for the Sayap Seller (Barbequed Chicken Wings Seller).

We are always more than we can be. Never forget that.

The entire purpose of man is more than this. It has to be.


Anonymous Anonymous said...

Food for thought indeed. Nice post.

January 03, 2006 6:14 am  
Blogger sephirot said...

i miss Sabah chicken... miserably... boohoohoo...

January 03, 2006 11:48 am  
Blogger SaDdNesZ.jc said...

Seph: Boh Lat...

January 04, 2006 11:50 am  

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